Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
EDWARD DE BONOOur existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
More Edward de Bono Quotes
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People should realize we’re jerks just like them.
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The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
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If you do not design the future, someone or something else will design it for you.
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Creativity is a great motivator because it mades people interested in what they are doing.
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The power of a car is separate from the way the car is driven.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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Unhappiness is best defined as the difference between our talents and our expectations.
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Creativity makes life more fun and more interesting.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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A good listener is very nearly as attractive as a good talker. You cannot have a beautiful mind if you do not know how to listen.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Argument is meant to reveal the truth, not to create it.
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The image that concerns most people is the reflection they see in other people’s minds.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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Complexity means distracted effort. Simplicity means focused effort.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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