A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
EDWARD DE BONOThe purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
More Edward de Bono Quotes
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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.
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The image that concerns most people is the reflection they see in other people’s minds.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
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The quality of our thinking will determine the quality of our future.
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Effectiveness without values is a tool without a purpose.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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Unhappiness is best defined as the difference between our talents and our expectations.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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The purpose of art is to reflect new emerging values and to define the new heroes and heroines so that people can absorb them into their perceptions.
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A memory is what is left when something happens and does not completely unhappen.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
EDWARD DE BONO