As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
EDWARD DE BONO
EDWARD DE BONO
Edward de Bono on creativity
“As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.”
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
Edward de BonoEdward de Bono The awful thing is that you can never be aware of what you are not aware of.
Edward de BonoEdward de Bono The quality of our thinking will determine the quality of our future.
Edward de BonoEdward de Bono Mock the devil, and he will flee from thee.
Edward de BonoEdward de Bono Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
Edward de BonoEdward de Bono In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
Edward de BonoEdward de Bono What the joke displays is a switch in perception. This is important in changing the way we think.
Edward de BonoEdward de Bono I think school is a place where thinking should be taught.
Edward de BonoEdward de Bono Creativity makes life more fun and more interesting.
Edward de BonoEdward de Bono What is urgent will always take precedence over what is important.
Edward de BonoEdward de Bono It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
Edward de BonoEdward de Bono A question is a polite way of demanding something.
Edward de BonoEdward de Bono I know it aches, how your heart it breaks. You can only take so much. Walk on.
Edward de BonoEdward de Bono The Church has its problems, but the older I get, the more comfort I find there.
Edward de BonoEdward de Bono The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
Edward de BonoEdward de Bono Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
Edward de BonoEdward de Bono