“Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.”

Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.

It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.

Argument is meant to reveal the truth, not to create it.

Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.

Complexity means distracted effort. Simplicity means focused effort.

Creativity and lateral thinking have exactly the same basis as humour.

My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.

It’s not enough to rage against the lie.. you’ve got to replace it with the truth.

The awful thing is that you can never be aware of what you are not aware of.

The quality of our thinking will determine the quality of our future.

Mock the devil, and he will flee from thee.

Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

What the joke displays is a switch in perception. This is important in changing the way we think.

I think school is a place where thinking should be taught.

Creativity makes life more fun and more interesting.

New York is the culture capital of the world because people are running into each other on the street all the time. They are forced to engage in creativity and problem-solving.

Creativity grows out of two things: curiosity & imagination.

When I was growing up, This is Spinal Tap [1984] was the ultimate comedy, and it was the kind of thing I wanted to do. But you get to a point with parody where you can’t go much further because ultimately it’s feeding off of somebody else’s creativity.

Fearlessness begets happiness, which begets creativity, which begets innovation, which begets profits.

Without freedom of choice, there is no creativity. Without creativity, there is no life.

I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.

Creativity follows mastery, so mastery of skills is the first priority for young talent.

America became a great nation early on not because it was flooded with politicians, but because it was flooded with people who understood the value of personal responsibility, hard work, creativity, innovation, and that’s what will get us on the right track now, as well.