The effective thinker treats arrogance as the major sin of thinking.
EDWARD DE BONOThe need to be right all the time is the biggest bar to new ideas.
More Edward de Bono Quotes
-
-
Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
EDWARD DE BONO -
Happiness is for those who don’t really need it. So I can live without happiness.
EDWARD DE BONO -
Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
EDWARD DE BONO -
A memory is what is left when something happens and does not completely unhappen.
EDWARD DE BONO -
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONO -
Argument is meant to reveal the truth, not to create it.
EDWARD DE BONO -
Intelligence is something we are born with. Thinking is a skill that must be learned.
EDWARD DE BONO -
You cannot dig a hole in a different place by digging the same hole deeper.
EDWARD DE BONO -
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
EDWARD DE BONO -
Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
EDWARD DE BONO -
The winner is the chef who takes the same ingredients as everyone else and produces the best results.
EDWARD DE BONO -
Most people are put off science because maths is the gateway and they can’t handle it. What we should be teaching is operational maths because, in general, the maths we need to carry out science is pretty straightforward.
EDWARD DE BONO -
It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
EDWARD DE BONO -
It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
EDWARD DE BONO -
Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
EDWARD DE BONO -
Do we have the will to make poverty history?
EDWARD DE BONO -
A question is a polite way of demanding something.
EDWARD DE BONO -
Creativity can be learned like basketball, which does not mean we will all be NBA stars.
EDWARD DE BONO -
We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
EDWARD DE BONO -
The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
EDWARD DE BONO -
People should realize we’re jerks just like them.
EDWARD DE BONO -
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
EDWARD DE BONO -
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONO -
Logic will never change emotion or perception.
EDWARD DE BONO -
My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
EDWARD DE BONO -
If you wait for opportunities to occur, you will be one of the crowd.
EDWARD DE BONO