Don’t criticise a hypothesis, come up with a better one.
EDWARD DE BONOCreativity can be learned like basketball, which does not mean we will all be NBA stars.
More Edward de Bono Quotes
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Don’t criticise a hypothesis, come up with a better one.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
EDWARD DE BONOOn trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
EDWARD DE BONOThe concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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A question is a polite way of demanding something.
EDWARD DE BONOA question is a polite way of demanding something.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
EDWARD DE BONOA discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONOMost executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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The effective thinker treats arrogance as the major sin of thinking.
EDWARD DE BONOThe effective thinker treats arrogance as the major sin of thinking.
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An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
EDWARD DE BONOAn expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONOOpportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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The awful thing is that you can never be aware of what you are not aware of.
EDWARD DE BONOThe awful thing is that you can never be aware of what you are not aware of.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
EDWARD DE BONOTo deal with future we have to deal with possibilities. Analysis will only tell us what is.
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Creativity gives hope that there can be a worthwhile idea.
EDWARD DE BONOCreativity gives hope that there can be a worthwhile idea.
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Logic will never change emotion or perception.
EDWARD DE BONOLogic will never change emotion or perception.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
EDWARD DE BONOThere is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
EDWARD DE BONO



