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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

Edward de Bono

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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.

EDWARD DE BONO

A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
EDWARD DE BONO

Discussion Ego Subject
Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.

EDWARD DE BONO

Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
EDWARD DE BONO

Analysis Debate Description Tradition
Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
EDWARD DE BONO
Creativity is a great motivator because it mades people interested in what they are doing.

EDWARD DE BONO

Creativity is a great motivator because it mades people interested in what they are doing.
EDWARD DE BONO

Creativity
You can analyse the past, but you have to design the future.

EDWARD DE BONO

You can analyse the past, but you have to design the future.
EDWARD DE BONO

Analysis
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.

EDWARD DE BONO

You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
EDWARD DE BONO
Creativity gives the possibility of some sort of achievement to everyone.

EDWARD DE BONO

Creativity gives the possibility of some sort of achievement to everyone.
EDWARD DE BONO

Creativity
My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.

EDWARD DE BONO

My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
EDWARD DE BONO

Listening
It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
EDWARD DE BONO

Avoidance System
If you do not design the future, someone or something else will design it for you.

EDWARD DE BONO

If you do not design the future, someone or something else will design it for you.
EDWARD DE BONO
A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.

EDWARD DE BONO

A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
EDWARD DE BONO
Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

EDWARD DE BONO

Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
EDWARD DE BONO

Creativity Idea
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.

EDWARD DE BONO

Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
EDWARD DE BONO

Drive
The effective thinker treats arrogance as the major sin of thinking.

EDWARD DE BONO

The effective thinker treats arrogance as the major sin of thinking.
EDWARD DE BONO
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

EDWARD DE BONO

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
EDWARD DE BONO

Creativity Order
Logic will never change emotion or perception.

EDWARD DE BONO

Logic will never change emotion or perception.
EDWARD DE BONO

Perception

Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

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