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We don’t believe in market research for a new product unknown to the public. So we never do any.

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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
AKIO MORITA

Employee Establish Evaluate Longer Matter Past Promotion Record School
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Asset Building Interest Most Paper People Real Shuffle Tasting Try
My solution to the problem of unleashing creativity is always to set up a target.
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Always Creativity Problem Solution Target United States
I feel it is my fault because I made the decision to hire him.
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Decision Fault Feel Hire Made People
I believe people work for satisfaction.
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Believe People Satisfaction Work
All you need is the best product in the world, the most efficient production in the world and global marketing.
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Efficient Global Marketing Need Product Production World
We treat employees as a member of the family.
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Employee Leadership Member Relationship Responsibility Trust
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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Amount Depend Endeavor Resolve Strength Succeed
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
You can be totally rational with a machine.
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Machine People Understanding
But make sure you don’t make the same mistake twice.
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Mistake Same Sure Twice
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Believe Everybody Facility Impressive Office Posh Private Want Work
In the United States businessmen often do not trust their colleagues.
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Businessman Colleague May Moving People Trust
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Creative Creativity Important Inborn Management People Standpoint Unleash
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Adjust Better Country Honorable Kid Kind Much Notion People Work
Curiosity is the key to creativity.
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Creativity Graduation Key Machine Ration

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