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We don’t believe in market research for a new product unknown to the public. So we never do any.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA

Country Create Creating Game Good Merger Money Moving Namely Play Treat
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Bureaucracy Chief Constant Curiosoty Drive Formal Job People School System
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Always Best Convince Idea Leadership Life New Pass World
We treat employees as a member of the family.
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Employee Leadership Member Relationship Responsibility Trust
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Creative Creativity Important Inborn Management People Standpoint Unleash
An enemy of innovation could be your own sales force.
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Business Enemy Force Innovation Own Sale
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Carefully Go Intuitive Night People Research Sense Want Watch
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Ability Blend Grow Innate Learn Principle Up
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Efficient Global Marketing Need Product Production World
If we do our best and make efforts, a peaceful and great future will become ours without fail.
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Best Effort Fail Future Great Make Out Peaceful Succeed
You can be totally rational with a machine.
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Machine People Understanding
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
But make sure you don’t make the same mistake twice.
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Mistake Same Sure Twice
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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