When I find an employee who turns out to be wrong for the job,
AKIO MORITAWe don’t believe in market research for a new product unknown to the public. So we never do any.
More Akio Morita Quotes
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Without an organisation that can work together, sometimes over a very long period.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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In the long run, no matter how good or successful you are or how clever or crafty.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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A company will get nowhere if all of the thinking is left to management.
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An enemy of innovation could be your own sales force.
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The best example of this was the Apollo project in the United States.
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Never break another man’s rice bowl.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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My concept is that anybody has creative ability, but very few people know how to use it.
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In the United States businessmen often do not trust their colleagues.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA