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We don’t believe in market research for a new product unknown to the public. So we never do any.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITA

Ability Blend Grow Innate Learn Principle Up
All you need is the best product in the world, the most efficient production in the world and global marketing.
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Efficient Global Marketing Need Product Production World
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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Course Development Hawl Long Mean Profit Research Running Short
We treat employees as a member of the family.
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Employee Leadership Member Relationship Responsibility Trust
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Company Ingredient Responsible Secret Success
Don’t do market research.
AKIO MORITA

Make Research
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Began Big Country Idea Impact Ironically Quality Virtual
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Creative Energetic Intelligent Once People Prepare Staff
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITA

Blame Cause Important Mistake Pin Somebody Thing View
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
The only sure thing is that in business there are no sure things.
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Business Only Sure Thing
If we do our best and make efforts, a peaceful and great future will become ours without fail.
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Best Effort Fail Future Great Make Out Peaceful Succeed
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Aware Job Kind Making Management Manager Mean Mistake Remarkable Yera
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Adjust Better Country Honorable Kid Kind Much Notion People Work
But make sure you don’t make the same mistake twice.
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Mistake Same Sure Twice

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