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We don’t believe in market research for a new product unknown to the public. So we never do any.

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Believe New Product Public Research

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Your business and its future are in the hands of the people you hire.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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My concept is that anybody has creative ability, but very few people know how to use it.
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In the United States businessmen often do not trust their colleagues.
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The only sure thing is that in business there are no sure things.
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An enemy of innovation could be your own sales force.
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A company will get nowhere if all of the thinking is left to management.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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My solution to the problem of unleashing creativity is always to set up a target.
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Every action analysed and every responsibility assigned by an organisation chart.
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Action Analyse Assigned Chart Every Organisation Responsibility
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Always Company Employee Facility Made Meet Single Trying
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
We all learn by imitating, as children, as students, as novices in the world of business.
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Business Children Growing Imitate Learn Novice Student Up World

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