I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITAWe don’t believe in market research for a new product unknown to the public. So we never do any.
More Akio Morita Quotes
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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The only sure thing is that in business there are no sure things.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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We all learn by imitating, as children, as students, as novices in the world of business.
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Don’t do market research.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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My concept is that anybody has creative ability, but very few people know how to use it.
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We treat employees as a member of the family.
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When I find an employee who turns out to be wrong for the job,
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There are three creativities: creativity in technology, in product planning, and in marketing.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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My solution to the problem of unleashing creativity is always to set up a target.
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