You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
AARON LEVIEIf every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
More Aaron Levie Quotes
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
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In the enterprise you want to start intentionally small.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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The IT model of the enterprise has become a lot more user lead.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Execute like there’s no tomorrow, strategize like there will be.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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That’s already been tried before only means the first attempt got it wrong.
AARON LEVIE