Better to be right about the trend and wrong about the implementation, than the other way around.
AARON LEVIEIf every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
More Aaron Levie Quotes
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Better to be too early and have to try again, than be too late and have to catch up.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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The only barrier to entry you can create is to consistently build a great product.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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We didn’t really start the company to go build an enterprise software company.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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The chance of failure is almost always better than the guarantee of never knowing.
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It’s unfortunate biologically we have to sleep.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
AARON LEVIE