The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
AARON LEVIEThe most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
More Aaron Levie Quotes
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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The IT model of the enterprise has become a lot more user lead.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
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We didn’t really start the company to go build an enterprise software company.
AARON LEVIE