When you’re doing something you’re passionate about, stress becomes a featurenot a bug.
AARON LEVIEInnovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
More Aaron Levie Quotes
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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Better to be too early and have to try again, than be too late and have to catch up.
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The chance of failure is almost always better than the guarantee of never knowing.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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You can keep ‘consumer’ DNA at the center of your product. That will always mean that adoption is easier.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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We didn’t really start the company to go build an enterprise software company.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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If people don’t think the odds are against you, you’re doing it wrong.
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It’s unfortunate biologically we have to sleep.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
AARON LEVIE