We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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It is possible to be aware of God at all times.
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I just want to build great products.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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You can’t have a back door that’s only for the good guys.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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From our point of view it’s important that Apple not be the developer for the world.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK