You can only do so many things great, and you should cast aside everything else.
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
More Tim Cook Quotes
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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The government should always be the one defending civil liberties.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Certainly some things that are very good can sometimes be used in a bad way.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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I am driven by great work and seeing people do incredible things and having a part in that.
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You want to be the pebble in the pond that creates the ripples for change.
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A great product isn’t just a collection of features. It’s how it all works together.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK






