Apple Watch is the most personal device we’ve ever created.
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
More Tim Cook Quotes
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People are running huge enterprises off of hacking and stealing data.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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It is possible to be aware of God at all times.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Price is rarely the most important thing. A cheap product might sell some units.
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From our point of view it’s important that Apple not be the developer for the world.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Nobody wants to buy sour milk.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Today, we are pleased to announce the biggest advancement in iPhone.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK






