We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKThe worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
More Tim Cook Quotes
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I don’t think Apple has to own a content business.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Anything can change, because the smartphone revolution is still in the early stages.
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I don’t really think anything Microsoft does puts pressure on Apple.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Discrimination, in all its forms, is bad for business.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Apple is this great American company that could have only happened here.
TIM COOK