You can only do so many things great, and you should cast aside everything else.
TIM COOKThe worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
More Tim Cook Quotes
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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You want to be the pebble in the pond that creates the ripples for change.
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Our message, to people around the country and around the world, is this: Apple is open.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Apple Watch is the most personal device we’ve ever created.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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A great product isn’t just a collection of features. It’s how it all works together.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK






