Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKI just want to build great products.
More Tim Cook Quotes
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Gaming has kind of evolved a bit. More people play on portable devices.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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You are more powerful than you think.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I don’t think Apple has to own a content business.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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In the long arc of time, you are only relevant if customers love you.
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Let your joy be in your journey, not in some distant goal.
TIM COOK