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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust

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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA

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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Believe Everybody Facility Impressive Office Posh Private Want Work
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased
We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITA

Capacity Come Condition Exercise Heart Person Spirit Teamwork Technological Together Try
We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITA

Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
Don’t do market research.
AKIO MORITA

Make Research
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITA

Anybody Assistant Else Exact Job Mean Someone Trust Want
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
When I find an employee who turns out to be wrong for the job,
AKIO MORITA

Decision Employee Fault Job Turn Wrong

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