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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

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Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust

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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Never break another man’s rice bowl.
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A company will get nowhere if all of the thinking is left to management.
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Don’t do market research.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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