Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITAWhen I find an employee who turns out to be wrong for the job,
More Akio Morita Quotes
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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A company will get nowhere if all of the thinking is left to management.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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Employees are not guilty; why should they suffer?
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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If you don’t want Japan to buy it, don’t sell it.
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When I find an employee who turns out to be wrong for the job,
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The best example of this was the Apollo project in the United States.
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Don’t do market research.
AKIO MORITA