Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
AARON LEVIELook for new enabling technologies that create a wide gap between how things have been done and how they can be done.
More Aaron Levie Quotes
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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In the enterprise you want to start intentionally small.
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Execute like there’s no tomorrow, strategize like there will be.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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We didn’t really start the company to go build an enterprise software company.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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That’s already been tried before only means the first attempt got it wrong.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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If people don’t think the odds are against you, you’re doing it wrong.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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I don’t use many apps. I use naps.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Every single industry is going through a major business model and technology oriented disruption.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
AARON LEVIE