Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZIn this ever-changing society, the most powerful and enduring brands are built from the heart.
More Howard Schultz Quotes
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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If you want to achieve widespread impact and lasting value, be bold.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Always challenge the old ways.
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Cutting prices or putting things on sale is not sustainable business strategy.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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A great business has to have a conscience. You have to know who you are and who you are not.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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