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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Tony Hsieh

Get the culture right, and everything else just falls into place.
TONY HSIEH

Culture Fall Place Right
Whatever you are thinking, think bigger.
TONY HSIEH

Big Thinking Yourself
If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
TONY HSIEH

Basic Contribution Food Money Worry Yourself
If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
TONY HSIEH

Choice Company Decision Investment Myself Office People Reason Work
Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
TONY HSIEH

Call Company Customer Feeling View
If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
TONY HSIEH

Aware Beyond Evolution Growth Hard Myself Thinking
Your brand is your culture.
TONY HSIEH

Brand Culture One Liner
Things are never as bad or as good as they seem.
TONY HSIEH

Appearance Bad Goodness
Chase the vision, not the money, the money will end up following you.
TONY HSIEH

End Follow Money Vision
Whatever you’re thinking, think bigger.
TONY HSIEH

Big Inspirational Thinking Yourself
The best leaders are servant leaders – they serve those they lead.
TONY HSIEH

Leadership Service
I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.
TONY HSIEH

Believe Interest Myself
Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
TONY HSIEH

Acceptance Adapt Change Comfortable Company Enough Quick Response Status
Inspire other communities and cities to reinvent themselves.
TONY HSIEH

City Community Inspirational Invention
If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
TONY HSIEH

Existence Focus Friendship Myself Reward
We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
TONY HSIEH

Best Build Care Culture Customer Decision Right Service

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

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Popular Authors

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