Whatever you are thinking, think bigger.
TONY HSIEHBe true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
More Tony Hsieh Quotes
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I’d rather spend money on things that improve the customer experience than on marketing.
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Get the culture right, and everything else just falls into place.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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The brand is just a lagging indicator of a company’s culture.
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
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Whatever you’re thinking, think bigger.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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The best businesses are really ones that can combine passion, profits, and purpose.
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Your brand is your culture.
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To never forget that the most important thing in life is the quality of life we lead.
TONY HSIEH






