Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
HOWARD SCHULTZThis may sound a bit naive, but I got here by believing in big dreams.
More Howard Schultz Quotes
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Risk more than others think safe.
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Success is empty if you arrive at the finish line alone.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Success is the by-product when you work toward the target.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Sometimes you have to create the thing you want to be part of.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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People around the world, they want the authentic Starbucks experience.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Customers must recognize that you stand for something.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
HOWARD SCHULTZ