This may sound a bit naive, but I got here by believing in big dreams.
HOWARD SCHULTZThis may sound a bit naive, but I got here by believing in big dreams.
More Howard Schultz Quotes
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Sometimes you have to create the thing you want to be part of.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Risk more than others think safe.
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Success is something that has to be earned every day.
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Who wants a dream that’s near-fetched?
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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If you want to achieve widespread impact and lasting value, be bold.
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Cutting prices or putting things on sale is not sustainable business strategy.
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At its core, I believe leadership is about instilling confidence in others.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
HOWARD SCHULTZ






