Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
TONY HSIEHHopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
More Tony Hsieh Quotes
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Whatever you’re thinking, think bigger.
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If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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The brand is just a lagging indicator of a company’s culture.
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To never forget that the most important thing in life is the quality of life we lead.
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Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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Problems are just mile markers. Each one we pass means we’ve gotten better.
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If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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Get the culture right, and everything else just falls into place.
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Inspire other communities and cities to reinvent themselves.
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Your brand is your culture.
TONY HSIEH






