What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEHI thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
More Tony Hsieh Quotes
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Your brand is your culture.
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I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.
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Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.
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I’d rather spend money on things that improve the customer experience than on marketing.
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Whatever you are thinking, think bigger.
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Without conscious and deliberate effort, inertia always wins.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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The best businesses are really ones that can combine passion, profits, and purpose.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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Don’t be cocky. Don’t be flashy. There’s always someone better than you.
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Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.
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SEO expertise is a core need for today’s online businesses.
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I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.
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For individuals, character is destiny. For organizations, culture is destiny.
TONY HSIEH