“I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.”

Inspire other communities and cities to reinvent themselves.

The best leaders are servant leaders – they serve those they lead.

The best businesses are really ones that can combine passion, profits, and purpose.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

Things are never as bad or as good as they seem.

I made a list of the happiest periods of my life & I realized that none of them involve money.

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.

It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Get the culture right, and everything else just falls into place.

Help inspire people to realize they are capable of changing the world.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

Without conscious and deliberate effort, inertia always wins.

I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.

What’s the best way to build a brand for the long term? In a word: culture.

Two kinds of blindness are easily combined so that those who do not see really appear to see what is not.

As I always say, I do not wish you an easy time, but I wish you that whatever difficulty you may have, you will overcome it.

You have to be smart. The easy days are over.

It is easy to work when the soul is at play.

Money is hard to earn and easy to lose. Guard yours with care.

Nothing’s ever come easy to me and nothing ever will and that’s okay. I’m used to that. I go with the challenges. I roll with the punches.

The path of duty lies in what is near, and men seek for it in what is remote; the work of duty lies in what is easy, and men seek for it in what is difficult.

You think it’s going to be easy? Forget about it! Don’t even try to be successful!