My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZEffective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
More Howard Schultz Quotes
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Sometimes you have to create the thing you want to be part of.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Success is the by-product when you work toward the target.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
HOWARD SCHULTZ