The premium single-cup segment is the fastest-growing business within the global coffee industry.
HOWARD SCHULTZI was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
More Howard Schultz Quotes
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We are not in the coffee business serving people, we are in the people business serving coffee.
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In times of adversity and change, we really discover who we are and what we’re made of.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Risk more than others think safe.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Success is empty if you arrive at the finish line alone.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Customers must recognize that you stand for something.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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