Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
TONY HSIEHA great brand is a story that never stops unfolding.
More Tony Hsieh Quotes
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Whatever you’re thinking, think bigger.
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Help inspire people to realize they are capable of changing the world.
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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.
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What’s the best way to build a brand for the long term? In a word: culture.
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It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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Customer service shouldn’t just be A department, it should be the entire company.
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Problems are just mile markers. Each one we pass means we’ve gotten better.
TONY HSIEH






