What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEHSuccess is getting to a point where you’d be truly OK with losing everything you have and starting over.
More Tony Hsieh Quotes
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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Just figure out what your personal values are then just make those the corporate values.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Problems are just mile markers. Each one we pass means we’ve gotten better.
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I’d rather spend money on things that improve the customer experience than on marketing.
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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Your brand is your culture.
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Inspire other communities and cities to reinvent themselves.
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Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
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If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
TONY HSIEH






