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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Tony Hsieh

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
TONY HSIEH

Acceptance Adapt Change Comfortable Company Enough Quick Response Status
Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
TONY HSIEH

Belief Brand Culture Empowerment Greatness Ourselves Passionate
Learn by doing. Theory is nice, but nothing replaces actual experience.
TONY HSIEH

Big Learning Thinking
Most companies are very quick to hire and slow to fire, when really it should be the other way around.
TONY HSIEH

Company Fire Quick Recruitment Slow Way
SEO expertise is a core need for today’s online businesses.
TONY HSIEH

Business Day Digital Need Online
Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
TONY HSIEH

Brand Character Culture Definition Destiny Organization Personal Value
Customer service shouldn’t just be A department, it should be the entire company.
TONY HSIEH

Company Customer Department Service
The best leaders are servant leaders – they serve those they lead.
TONY HSIEH

Leadership Service
Help shape the stories that people are telling about you.
TONY HSIEH

Help People Story Yourself
Most innovation comes from outside your industry applied to your own
TONY HSIEH

Industry Innovation Yourself
Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
TONY HSIEH

Call Company Customer Feeling View
Help inspire people to realize they are capable of changing the world.
TONY HSIEH

Change Help Inspirational World
Stop chasing the money and start chasing the passion.
TONY HSIEH

Inspirational Money Passion Start
A great brand is a story that never stops unfolding.
TONY HSIEH

Brand Greatness Stop
Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.
TONY HSIEH

Alone Enough Happiness Lose Money True Yourself
Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
TONY HSIEH

Lose Start Success True Yourself

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

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Popular Authors

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