Don’t play games that you don’t understand, even if you see lots of other people making money from them.
TONY HSIEHHelp shape the stories that people are telling about you.
More Tony Hsieh Quotes
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Don’t be cocky. Don’t be flashy. There’s always someone better than you.
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Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
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What’s the best way to build a brand for the long term? In a word: culture.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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Problems are just mile markers. Each one we pass means we’ve gotten better.
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Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
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Things are never as bad or as good as they seem.
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Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.
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Inspire other communities and cities to reinvent themselves.
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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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