Let your joy be in your journey, not in some distant goal.
TIM COOKOur whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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I love museums. But I don’t want to live in one.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Excellence has become a habit.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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There’s something very dangerous happening in states across the country.
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Today, we are pleased to announce the biggest advancement in iPhone.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK