I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKOur whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
More Tim Cook Quotes
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I just want to build great products.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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What makes Siri cool is she has a personality.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Today, we are pleased to announce the biggest advancement in iPhone.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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You can only do so many things great, and you should cast aside everything else.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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