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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Tim Cook

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK

Business Company Complacency Customer Lulling Most Prominent Silicon Some Speak Successful Valley
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
I love museums. But I don’t want to live in one.
TIM COOK

Live Love Museum Want
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOK

Apple Encryption Everywhere Fact Funded Government Some
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK

Area Creativity Discipline Innovation One Some Something Thing
It is possible to be aware of God at all times.
TIM COOK

Aware God Possible Time
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK

Different Encumbered Legacy Table Thing View
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK

Center Deveicewhere Longer More Pd Personal Portable Talk World
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK

Everybody Expected Keep Law Message Say
America is always stronger when we do things together.
TIM COOK

Always Country Stronger Thing Together
Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK

Apple Change Culture Excellence Permit Special Think Unique Witness
We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK

Choose Energy Enor Focus Good Great Idea Isea Keep Member One Ous Product Say Small
Apple is this great American company that could have only happened here.
TIM COOK

Apple Bret Company Country Happen Have Only
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOK

Achieve Deceive Hard Other Success Themselves Ultimately Work Worse
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK

Amazing Apple Being Creative Genius Human Lost Visionary World

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Related Topics

Popular Authors

More Tim Cook Quotes