Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKOur whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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Apple Watch is the most personal device we’ve ever created.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Apple Pay is forever changing the way we pay for things.
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Excellence has become a habit.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Discrimination, in all its forms, is bad for business.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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