Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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I am driven by great work and seeing people do incredible things and having a part in that.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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From our point of view it’s important that Apple not be the developer for the world.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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In the long arc of time, you are only relevant if customers love you.
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The government should always be the one defending civil liberties.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK






