We make the best phone, we don’t make the most phones.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
More Tim Cook Quotes
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There’s something very dangerous happening in states across the country.
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I don’t think Apple has to own a content business.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Discrimination, in all its forms, is bad for business.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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People are running huge enterprises off of hacking and stealing data.
TIM COOK






