I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
More Tim Cook Quotes
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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People are running huge enterprises off of hacking and stealing data.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I just want to build great products.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Our message, to people around the country and around the world, is this: Apple is open.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK