We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
More Tim Cook Quotes
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I love museums. But I don’t want to live in one.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Certainly some things that are very good can sometimes be used in a bad way.
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The longer the meeting, the less is accomplished.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK






