I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKThe worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
More Tim Cook Quotes
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I love museums. But I don’t want to live in one.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Today, we are pleased to announce the biggest advancement in iPhone.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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America is always stronger when we do things together.
TIM COOK