Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROCTo be successful, you must be daring, be first and be different.
More Ray Kroc Quotes
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We have an obligation to give something back to the community that gives so much to us.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It requires a certain kind of mind to see beauty in a hamburger bun.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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We provide food that customers love, day after day after day. People just want more of it.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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Look after the customer and the business will take care of itself.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC






