In my experience, good executives don’t make mistakes.
RAY KROCNo self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
More Ray Kroc Quotes
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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Luck is a dividend of sweat.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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Adversity can strengthen you if you have the will to grind it out.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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In business for yourself, but not by yourself.
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To be successful, you must be daring, be first and be different.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you’re not a risk taker, you should get the hell out of business.
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We take the hamburger business more seriously than anyone else.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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We have an obligation to give something back to the community that gives so much to us.
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There’s a lot more future in hamburgers than in baseball.
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None of Us is as Good as All of Us.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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It is no achievement to walk a tightrope laid flat on the floor.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC