Tomorrow at sunrise I shall no longer be here.
RAY KROCThe definition of salesmanship is the gentle art of letting the customer have it your way.
More Ray Kroc Quotes
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Adversity can strengthen you if you have the will to grind it out.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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To be successful, you must be daring, be first and be different.
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None of Us is as Good as All of Us.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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All money means to me is a pride in accomplishment.
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Are you green and growing or ripe and rotting?
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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In business for yourself, but not by yourself.
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If you have time to lean, you have time to clean.
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The organization cannot trust the individual; the individual must trust the organization.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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No one of us is more important than the rest of us.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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There’s a lot more future in hamburgers than in baseball.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC