“Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.”

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

If you’re not a risk taker, you should get the hell out of business.

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

The first dollar is the most you will get if you don’t love what you are doing.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

The more I help others to succeed, the more I succeed.

I believe there’s 31 flavors to be tasted. I’m just living my life. I don’t want to be your kind of good.

I’m a preservationist, I believe in preserving history intact, but I also enjoy the technological advances which have been made.

Rich isn’t an amount of money, it’s a mindset about how you live. If you believe you can win, you can.

I believe that one of the best ways of getting at truth is reflecting with others who have opposing views and who share your interest in finding the truth rather than being proven right

Envision, create, and believe in your own universe, and the universe will form around you.

I believe that one of the most important things to learn in life is that you can make a difference in your community no matter who you are or where you live.

If you believe you can, you might. If you know you can, you will.

Faith is the effort to believe what your common sense tells you is not true.