No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROCIt is no achievement to walk a tightrope laid flat on the floor.
More Ray Kroc Quotes
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There’s a lot more future in hamburgers than in baseball.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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We need god to prosper those without him will not.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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No one of us is more important than the rest of us.
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Are you green and growing or ripe and rotting?
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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Luck is a dividend of sweat.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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If you have time to lean, you have time to clean.
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The more I help others to succeed, the more I succeed.
RAY KROC