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It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc

There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC

Ability Ego Entrepreneur Inspirational Leadership Pride Yourself
You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile

It is no achievement to walk a tightrope laid flat on the floor.

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It is no achievement to walk a tightrope laid flat on the floor.

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