“Efficiency is doing the thing right. Effectiveness is doing the right thing.”

Whenever you see a successful business, someone once made a courageous decision.

People who don’t take risks generally make about two big mistakes a year.

Keep your eye on the task, not on yourself. The task matters, and you are a servant.

It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.

The computer is a moron.

The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.

The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.

The less an organization has to do to produce results, the better it does its job.

A decision without an alternative is a desperate gambler’s throw.

By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.

People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.

There is only one valid definition of business purpose: to create a customer.

To be sure, the fundamental task of management remains the same: to make people capable of joint performance through common goals, common values, the right structure, and the training and development they need to perform and to respond to change.

You should not change yourself, but create yourself, that mean build around your strengths and removing bad habits

Rank does not confer privilege or give power. It imposes responsibility.

Business has only two functions – marketing and innovation.

I trust my instincts. I don’t distrust them. They haven’t led me astray. It’s when I’ve made up my mind to be efficient that is when I have gone wrong.

Technological progress has merely provided us with more efficient means for going backwards.

A really efficient totalitarian state would be one in which the all-powerful executive of political bosses and their army of managers control a population of slaves who do not have to be coerced, because they love their servitude.

It’s for high quality vehicles, reliable, fuel-efficient, and safe of course.

I will be ruthless in cutting out waste, streamlining structures and improving efficiency.

On the other hand, to eradicate illiteracy requires that we elect a fair and efficient political regime.

Branding is simply a more efficient way to sell things.

All you need is the best product in the world, the most efficient production in the world and global marketing.