I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
HOWARD SCHULTZSuccess is empty if you arrive at the finish line alone.
More Howard Schultz Quotes
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Risk more than others think safe.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Sometimes you have to create the thing you want to be part of.
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Customers must recognize that you stand for something.
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Success is something that has to be earned every day.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Business leaders cannot be bystanders.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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A great business has to have a conscience. You have to know who you are and who you are not.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
HOWARD SCHULTZ