Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
HOWARD SCHULTZSuccess is empty if you arrive at the finish line alone.
More Howard Schultz Quotes
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Always challenge the old ways.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Success is something that has to be earned every day.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Customers must recognize that you stand for something.
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In times of adversity and change, we really discover who we are and what we’re made of.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ