Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
HOWARD SCHULTZAt an early age, my mother gave me this feeling that anything is possible, and I believe that.
More Howard Schultz Quotes
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Who wants a dream that’s near-fetched?
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Business leaders cannot be bystanders.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Customers must recognize that you stand for something.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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