Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
HOWARD SCHULTZAt an early age, my mother gave me this feeling that anything is possible, and I believe that.
More Howard Schultz Quotes
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People around the world, they want the authentic Starbucks experience.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Success is best when it is shared.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Don’t be threatened by people smarter than you.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Sometimes you have to create the thing you want to be part of.
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