Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
HOWARD SCHULTZAt an early age, my mother gave me this feeling that anything is possible, and I believe that.
More Howard Schultz Quotes
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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This may sound a bit naive, but I got here by believing in big dreams.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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In times of adversity and change, we really discover who we are and what we’re made of.
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People around the world, they want the authentic Starbucks experience.
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Who wants a dream that’s near-fetched?
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A great business has to have a conscience. You have to know who you are and who you are not.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Success is empty if you arrive at the finish line alone.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
HOWARD SCHULTZ






