Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
HOWARD SCHULTZVictory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
HOWARD SCHULTZBusiness leaders cannot be bystanders.
HOWARD SCHULTZPeople around the world, they want the authentic Starbucks experience.
HOWARD SCHULTZRisk more than others think safe.
HOWARD SCHULTZIn many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
HOWARD SCHULTZDon’t be threatened by people smarter than you.
HOWARD SCHULTZThe success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
HOWARD SCHULTZYou cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
HOWARD SCHULTZMy mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
HOWARD SCHULTZCutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
HOWARD SCHULTZEffective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
HOWARD SCHULTZIn this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZI conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
HOWARD SCHULTZA great business has to have a conscience. You have to know who you are and who you are not.
HOWARD SCHULTZGood results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
HOWARD SCHULTZStarbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
HOWARD SCHULTZ