Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
HOWARD SCHULTZI never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
More Howard Schultz Quotes
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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If you want to achieve widespread impact and lasting value, be bold.
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I can’t imagine a day without coffee. I can’t imagine!
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Business leaders cannot be bystanders.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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