We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
HOWARD SCHULTZI never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
More Howard Schultz Quotes
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Risk more than others think safe.
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The challenge of the retail business is the human condition.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Who wants a dream that’s near-fetched?
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Cutting prices or putting things on sale is not sustainable business strategy.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Success is empty if you arrive at the finish line alone.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
HOWARD SCHULTZ