You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
HOWARD SCHULTZI never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
More Howard Schultz Quotes
-
-
Success is the by-product when you work toward the target.
HOWARD SCHULTZ -
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
HOWARD SCHULTZ -
And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
HOWARD SCHULTZ -
The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
HOWARD SCHULTZ -
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
HOWARD SCHULTZ -
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZ -
In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZ -
But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZ -
When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ -
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZ -
Customers must recognize that you stand for something.
HOWARD SCHULTZ -
At an early age, my mother gave me this feeling that anything is possible, and I believe that.
HOWARD SCHULTZ -
Who wants a dream that’s near-fetched?
HOWARD SCHULTZ -
Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
HOWARD SCHULTZ -
People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
HOWARD SCHULTZ






