Great companies are defined by their discipline and their understanding of who they are and who they are not.
HOWARD SCHULTZMy passion. My commitment. This is the most important thing in my life other than my family.
More Howard Schultz Quotes
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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A great business has to have a conscience. You have to know who you are and who you are not.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Always challenge the old ways.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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