In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
HOWARD SCHULTZMy passion. My commitment. This is the most important thing in my life other than my family.
More Howard Schultz Quotes
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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In times of adversity and change, we really discover who we are and what we’re made of.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Success is best when it is shared.
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My passion. My commitment. This is the most important thing in my life other than my family.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
HOWARD SCHULTZ