Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZWhen we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
More Howard Schultz Quotes
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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A great business has to have a conscience. You have to know who you are and who you are not.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Risk more than others think safe.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ -
When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Sometimes you have to create the thing you want to be part of.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
HOWARD SCHULTZ






