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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

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Beginning Culture Dreams Guide Principle Try Vision

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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Bold Give Up Integrity Yourself
China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Country Drink Inspirational Risk Transformation
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Company Endurance Greatness Leadership Problem Solve
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Coffee Community Company Discover Heart People Togetherness
Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ

Beginning Culture Dreams Guide Principle Try Vision
Success is something that has to be earned every day.
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Day Earn Success
Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Day Earn Goodness Humility Result Work
Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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This may sound a bit naive, but I got here by believing in big dreams.
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Believe Big Dreams Inspirational Myself Sound
You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Beyond Build Experience Organization People Skill Surround Yourself

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