I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
HOWARD SCHULTZWhen we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
More Howard Schultz Quotes
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Success is something that has to be earned every day.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Sometimes you have to create the thing you want to be part of.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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The challenge of the retail business is the human condition.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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In times of adversity and change, we really discover who we are and what we’re made of.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ -
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
HOWARD SCHULTZ