Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZYou must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
More Howard Schultz Quotes
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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The challenge of the retail business is the human condition.
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In times of adversity and change, we really discover who we are and what we’re made of.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Who wants a dream that’s near-fetched?
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
HOWARD SCHULTZ