This may sound a bit naive, but I got here by believing in big dreams.
HOWARD SCHULTZYou must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
More Howard Schultz Quotes
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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People around the world, they want the authentic Starbucks experience.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Don’t be threatened by people smarter than you.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Customers must recognize that you stand for something.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Success is something that has to be earned every day.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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