I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
HOWARD SCHULTZYou must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
More Howard Schultz Quotes
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Risk more than others think safe.
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The challenge of the retail business is the human condition.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Always challenge the old ways.
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Sometimes you have to create the thing you want to be part of.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Don’t be threatened by people smarter than you.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZ






