In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
HOWARD SCHULTZYou must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
More Howard Schultz Quotes
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Risk more than others think safe.
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Don’t be threatened by people smarter than you.
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Cutting prices or putting things on sale is not sustainable business strategy.
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People around the world, they want the authentic Starbucks experience.
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Always challenge the old ways.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Success is something that has to be earned every day.
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In times of adversity and change, we really discover who we are and what we’re made of.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZ






