My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZMy mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
More Howard Schultz Quotes
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Always challenge the old ways.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Risk more than others think safe.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Success is empty if you arrive at the finish line alone.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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The challenge of the retail business is the human condition.
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Success is something that has to be earned every day.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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