I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
HOWARD SCHULTZMy mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
More Howard Schultz Quotes
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Don’t be threatened by people smarter than you.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Success is something that has to be earned every day.
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I can’t imagine a day without coffee. I can’t imagine!
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZ






