Customers must recognize that you stand for something.
HOWARD SCHULTZMy mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
More Howard Schultz Quotes
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Risk more than others think safe.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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I can’t imagine a day without coffee. I can’t imagine!
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People around the world, they want the authentic Starbucks experience.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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In times of adversity and change, we really discover who we are and what we’re made of.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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My passion. My commitment. This is the most important thing in my life other than my family.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZ