We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
HOWARD SCHULTZMy mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
More Howard Schultz Quotes
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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My passion. My commitment. This is the most important thing in my life other than my family.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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People around the world, they want the authentic Starbucks experience.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Customers must recognize that you stand for something.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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We are not in the coffee business serving people, we are in the people business serving coffee.
HOWARD SCHULTZ