People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
HOWARD SCHULTZWho wants a dream that’s near-fetched?
More Howard Schultz Quotes
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Risk more than others think safe.
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Don’t be threatened by people smarter than you.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZ