Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
HOWARD SCHULTZI believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
More Howard Schultz Quotes
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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A great business has to have a conscience. You have to know who you are and who you are not.
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This may sound a bit naive, but I got here by believing in big dreams.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Cutting prices or putting things on sale is not sustainable business strategy.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Who wants a dream that’s near-fetched?
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Success is the by-product when you work toward the target.
HOWARD SCHULTZ