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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

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Ability Blend Grow Innate Learn Principle Up

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Company Employee Management Profit Recession Responsible Risk Sacrifice
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITA

Corporation Create Employee Family Fate Feeling Manage Same Share
It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA

Consistently Percent Run Sale Service Six Sony
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITA

Blame Cause Important Mistake Pin Somebody Thing View
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITA

Believe Country Creativity Equipment Funding Good Government Laboratory Latest Way
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

Ability Anybody Concept Creative Few People Use
The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA

Break Country Different Market Need Something Through Weapon
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

Hiring Management Responsible Risk Take
It’s difficult to see new projects to fruition.
AKIO MORITA

Difficult Fruition New Project
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
A company will get nowhere if all of the thinking is left to management.
AKIO MORITA

Company Left Manage Nowhere Think
We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World

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