If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITAAnd then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
More Akio Morita Quotes
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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It has run consistently about 6 percent of sales at Sony – and in service.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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My concept is that anybody has creative ability, but very few people know how to use it.
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The only sure thing is that in business there are no sure things.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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If management take the risk of hiring them, we have to take the responsibility for them.
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It’s difficult to see new projects to fruition.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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I believe people work for satisfaction.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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A company will get nowhere if all of the thinking is left to management.
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We all learn by imitating, as children, as students, as novices in the world of business.
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