The chance of failure is almost always better than the guarantee of never knowing.
AARON LEVIEThe chance of failure is almost always better than the guarantee of never knowing.
AARON LEVIEStart with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
AARON LEVIEThe 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
AARON LEVIEJeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
AARON LEVIEIf every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
AARON LEVIEIt’s unfortunate biologically we have to sleep.
AARON LEVIEYou intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
AARON LEVIEIf there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
AARON LEVIEInnovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
AARON LEVIEThat’s already been tried before only means the first attempt got it wrong.
AARON LEVIEThe benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
AARON LEVIEExecute like there’s no tomorrow, strategize like there will be.
AARON LEVIEWhat happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
AARON LEVIEI don’t use many apps. I use naps.
AARON LEVIEYou can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
AARON LEVIEGo after the customers that are working in the future, but haven’t totally lost their minds.
AARON LEVIE