The only way to avoid disruption is to constantly do what you would if you were just starting out.
AARON LEVIEEvery single industry is going through a major business model and technology oriented disruption.
More Aaron Levie Quotes
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That’s already been tried before only means the first attempt got it wrong.
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I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
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Better to be too early and have to try again, than be too late and have to catch up.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
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The only barrier to entry you can create is to consistently build a great product.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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We didn’t really start the company to go build an enterprise software company.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
AARON LEVIE






