Better to be too early and have to try again, than be too late and have to catch up.
AARON LEVIEIn a user lead model, users are bringing in their own technology… and you can build software then, around the user.
More Aaron Levie Quotes
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The chance of failure is almost always better than the guarantee of never knowing.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
AARON LEVIE