Companies have never won. You’re always either fighting for survival, or fighting for relevance.
AARON LEVIEThe only way to avoid disruption is to constantly do what you would if you were just starting out.
More Aaron Levie Quotes
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If people don’t think the odds are against you, you’re doing it wrong.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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It’s unfortunate biologically we have to sleep.
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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The only barrier to entry you can create is to consistently build a great product.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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We didn’t really start the company to go build an enterprise software company.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
AARON LEVIE