Start with the assumption that the best way to do something is not the way it’s being done right now.
AARON LEVIEUber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
More Aaron Levie Quotes
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
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Every single industry is going through a major business model and technology oriented disruption.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
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In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.
AARON LEVIE