Companies have never won. You’re always either fighting for survival, or fighting for relevance.
AARON LEVIEUber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
More Aaron Levie Quotes
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I don’t use many apps. I use naps.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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We’re going from a world of customized software to standardized platforms.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
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Listen to your customers, but don’t always build exactly what they’re telling you. This is a really key distinction around building enterprise software.
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What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don’t think they need to bring that same level of focus and energy to the end-user experience.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
AARON LEVIE